Creative Direction + Packaging Design
The initial brand assets for gallipott were insufficient to work with. Print resolution files did not exist and the design work itself left room for improvement. First order of business then became a brand re-fresh where I enhanced the existing concept. The resulting deliverable included a variety formats for use in print, screen and web environments along with source design files provided for future design teams to work with as needed.
The second order of business was to create original labels for a variety of user end-products. Exact measurements and end-use environmental foresight was a vital ingredient to ensuring the actual design and labels would hold up in places like a bathroom shower.